World No Tobacco Day

World No Tobacco Day

31 May 2026

Unmask the appeal – countering tobacco and nicotine addiction

Tobacco and nicotine industries design their products to get young people stuck in a cycle of addiction.
The grip of tobacco and nicotine addiction can be broken.

#TobaccoExposed

Unmask the appeal #TobaccoExposed

Join the movement and take action

Make your school nicotine and tobacco-free

Publication cover Freedom from tobacco and nicotine - guide for schools

Publication cover Nicotine and tobacco-free schools toolki

Quit today

I pledge to quit tobacco and nicotine products

Father with daughter on shoulders

How to quit tobacco smoking video

Other resources

Publications

Information sheet: Manipulation and marketing strategies used by tobacco and nicotine industries to promote their products

Information Sheet: The role of flavours in increasing the appeal of tobacco, nicotine and related products

Information sheet: Flavour accessories in tobacco products enhance attractiveness and appeal

Information sheet: Understanding the design features of tobacco, nicotine and related products and their possible effects

14 December 2023

Electronic cigarettes: call to action

WHO clinical treatment guideline for tobacco cessation in adults

Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options

Heated tobacco products: summary of research and evidence of health impacts

Heated tobacco products: information sheet - 2nd edition

Fact sheet: waterpipe tobacco smoking and health

Related health topic

Tobacco

Fact sheet

Tobacco

Survey

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